It's here! - balance - the new menopause app that's designed to empower
Published: 9th July 2020
Today sees the launch of balance, a new menopause app from well-known GP and menopause specialist, Dr Louise Newson. balance provides free evidence-based and unbiased information, a health journal and community features, allowing people to take control of their wellbeing.
The release aligns with the 18th anniversary of the Women’s Health Initiative study which has caused misinformation and fear to impact menopausal health for a whole generation. In response, the app is designed to allow people to make informed decisions about what’s right for their bodies and undo some of the myths that are still prevalent today.
Dr Newson holds the Advanced Menopause Specialist certificate from the British Menopause Society, runs her own menopause clinic – Newson Health Menopause and Wellbeing Centre, and in 2019 published the Haynes Menopause Manual which is an Amazon bestseller.
Menopause affects all women and remains an area of health and wellbeing that is hugely underserved across the world. That’s where balance comes in, providing those in need with access to the information and support they deserve before, during and after the perimenopause and menopause.
As an indication of the scale of the appetite for a well-designed digital menopause product, pre-launch the app received over 5,000 sign ups from over 40 countries.
balance offers an extensive list of features, including…
- A journal where users can track their symptoms, periods, moods, nutrition, exercise and meditation.
- An abundance of expert content that is continually expanded by leading voices in the menopause field.
- The community section is where the sharing of stories, participation in experiments and treatment reviews (for both hormone replacement therapy and alternatives) take place.
- In their individual profiles users are able to add their own medication and health conditions, and download reports of everything they’ve been recording to take to their healthcare professional appointments.
Since inception the app has been shaped by ongoing input from its future users. Testing with menopausal women since the start of the design process in 2019, the balance team has been inundated with feedback from people with relevant experiences to share. By involving users each step of the way, every part of the product is informed by and designed for the real needs of the people it’s aiming to support.
Too many women are suffering needlessly due to the lack of good quality information available to them. This app will really help improve knowledge and enable women to enjoy their menopausal years. – Dr Louise Newson
Whilst conducting research, a staggering 70% of the people balance spoke to were unaware of perimenopausal and menopausal symptoms when they first experienced them. For some, the physical and mental symptoms can have a profound impact on their lives, including family, friendships and work, and this is why the support and education is essential. The app has been brought to market to ensure menopause is an opportunity, not an ending, by allowing people to take control of their health and bodies.